Australia’s CRM industry is huge. This has created a demand for CRM software, a software solution able to sustain the ongoing CRM efforts on this continent, including customer acquisition, service, retention. But more importantly, it addressed the need for a solution coming from the Australian CRM companies focused on deliver both customer and technical support to their clients.
To help you narrow down your options when looking for a CRM solution, we have created an ultimate list of three best Australian CRM solutions available on the market. Let’s get straight to it.
Bpm’online Australian CRM
Bpm’online is a renowned vendor of a popular CRM software solution. This company has recognized the needs of businesses thriving in the Oceania region and decided to custom-tailor their CRM solution to meet these needs. As a result, we have the first true Australian CRM on the market.
The Bpm’online CRM is one of the best scalable solutions on the market thanks to its functionality, extended list of features, ease of use and powerful integrations. This CRM features a standardized database of contacts, enabling users to get a 360-degree view of every customer, real-time monitoring, and powerful analytics, statistics, and reports.
In addition, there is an automation feature that increases the efficiency and productivity of teams across an organization.
It’s a completely mobile CRM platform accessible via any device and platform, including desktop, laptop, tablet, and smartphone. Thanks to the extended functionality bpm’online allows multiple teams to work and collaborate on just one platform.
This applies to all departments responsible for the success of any CRM strategy – the marketing, sales, and service departments. If you want to learn more about this platform, you can try it now.
SalesForce made a close second place on our list. Same as bpm’online CRM, Salesforce is a completely mobile-friendly platform built to support and sustain the CRM efforts of small, medium, and enterprise-level organizations.
While the bpm’online CRM adds the business process management feature to help organizations optimize and improve process across several departments, Salesforce sticks to the good old sales and support departments.
The main features of the Salesforce platform are customer service, sales management, partner relationship management, marketing automation. Thanks to these features, several actions crucial to the success of any CRM effort are made simple.
Users of Salesforce CRM can track the leads, monitor marketing campaigns in real time, trigger post-sale actions specific to each customer and manage customer accounts on the go.
The Salesforce CRM supports integrations with other platforms as well. For instance, users can import all the important data from Outlook, but export it to Outlook too.
The enterprise version of Salesforce CRM comes with an abundance of features. Since there are several subscription plans, users can switch between them as their business needs or customer base change.
When it comes to the best Australian CRM solution on the market, Zoho CRM is definitely worth mentioning.
We have decided to put it on this list because it is designed to help small and medium-sized businesses succeed in the Oceania market. In other words, small and medium-sized business can now use features that were reserved only for enterprise organizations for just a fraction of the price.
These features include marketing and sales automation. Other features of this platform are project analytics, reporting, customer analytics, real-time monitoring, and actionable reports.
Just like Salesforce CRM and bpm’online CRM, Zoho offers multiple channels for businesses to connect with their customers. Its users will be able to use phone, social media, email, and live chat to interact with prospects, leads, and customers.
We would like to point out that Zoho CRM is unique thanks to its gamification feature, designed to motivate the employees by introducing rewards and leaderboards.
Zoho CRM is mobile-ready and it can be accessed on the go. Users can install their dedicated Android and iOS app to contribute to the development of a complete team mobility.
These are the best and most popular CRM software solutions on the Australian CRM market. Keep in mind that choosing the right CRM platform is vital for your CRM success. This is why you should establish your business needs and goals and get familiar with the features of the best CRM platforms before you decide which one to go with.