Hot CRM Jobs
This weeks Hot CRM Jobs include:
- Salesforce.com Solution Director
- CRM Growth and Transformational Consultant
- Enterprise Sales Execcutive
- Application Database Administrator
- GUI/Web Developer
- Technical Account Manager
- SFDC Technical Architect
- Implementation Consultants
- Project Manager Regional Implementation
- Pega PRPC, Works and Knowledge Rules Developers and Architects
Click here to access these jobs.
Hot CRM Candidates
This weeks Hot CRM Jobs include:
- Director/VP EM Position in CRM
- Senior Customer Strategy Marketer
Click here to access these candidates
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Paul Greenberg's
Experience on the EDGE
Listen to Paul Greenberg's recent podcasts. Programs focus on news, trends, recommendations and interviews with CRM luminaries. Greenberg's podcasts are exclusive to myCRMcareer.com and syndicated internationally.
Don't miss out on the latest CRM news and trends
Click Here
Access music attributions for this podcast and additional podcasts by Paul Greenberg by clicking Music Attributions / Archives
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Search Thousand of CRM Sources
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Michael Thomas leads Neighborhood America's Platform Integration
Michael Thomas, president of the National CRM Association, and noted CRM authority recently joined Neighborhood America as
Director of CRM. At Neighborhood America, Mr. Thomas
will direct the integration of Neighborhood America's enterprise social networking platform with CRM solutions.
"We are pleased to have Michael Thomas on board," said Dan Miller, Neighborhood America's Executive Vice President of Sales
and Business Development.
"He is a nationally recognized expert within the enterprise software industry and is highly capable of leading our efforts to
position Neighborhood America products as an extension of CRM systems, setting the standard as CRM evolves to
include social applications." As the national president and board member of the Customer Relationship Management Association,
Thomas brings a wealth of industry knowledge to Neighborhood America.
For more information on Neighborhood America visit:
www.neighborhoodamerica.com
Featured Author
Hosting Architectural Differences
by Chuck Schaeffer
As the business systems software-as-a-service (SaaS) market matures, there is an increasing trend whereby buying prospects and software evaluators venture far below the surface of the browser based interface to investigate architectural and technical aspects that were initially thought to be less relevant with the hosted delivery model. However, there are many architectural and technological components that directly impact the user experience irrespective of whether the technology is managed internally or externally as part of a hosted software subscription service.
If there is a single deep-seated architectural disparity where hosted business software manufacturers are split, it’s the multi-tenant versus isolated tenant hosting models. Multi-tenant CRM and ERP software manufacturers such as NetSuite and Salesforce.com embrace the shared architectural services model and suggest that it provides efficiencies of scale, in terms of both IT (Information Technology) maintenance and cost savings, and that their clients are the ultimate beneficiaries of these operational and cost benefits.
> > read more
Contact Center Analysis
Is it Possbile to do More with Less
in Contact Centers?
by Art Hall
Call center executives often struggle with the difficult challenge of doing more with less. With the right strategy in place, it is absolutely possible to improve operations with minimum resources to deliver maximum impact to the bottom-line.
Contact centers are not only ubiquitous, but are often a generator of customer dissatisfaction. More than 90 percent of customers' initial impressions about a company's brand are formed through their interaction with a contact center.
This means that companies have a nine out of 10 chance to reinforce their perceived brand value with customers through the contact center the very first time the customer initiates contact — so, it's important to immediately make the right impression.
In captive multi-channel contact centers, all of the customer channels, including voice, email and chat, must be seamlessly integrated with established service levels to meet customer demand. In organizations with a captive center that is augmented by an outsource center, the customer strategy, process, measurement and training must be appropriately aligned. For businesses that completely outsource or offshore call center functions, continuous training, process alignment and change management is required.
The reality is that most companies fail to recognize their contact centers as a mission critical function within the enterprise. In part, this failure reveals that most organizations don't have a true customer strategy — or at least one that views customer base as a scarce asset with the power to encourage (or discourage) prospective or existing customers from conducting business via the Internet, word of mouth, Web 2.0 and social networking.
Even though many businesses recognize the opportunity in leveraging their contact centers to boost top- line growth, the main business objective for most contact centers is cost control. In today's economic environment, contact center executives and practice leaders are faced with myriad questions that require action — is it possible to do more with less in my contact center? Should I outsource, near shore or offshore my operations to take advantage of more cost effective labor pools?
While "cost cutting" and "cost containment" are viable business strategies, they are simply not sustainable. As long as businesses continue to make decisions about their customers from a cost perspective, contact centers will struggle to provide high-quality service to customers, which typically results in lost customer equity, an erosion in shareholder value, and high attrition among contact center agents (another cost in and of itself).
This is bad news for any company.
So, the key question becomes: Can process improvements help contact centers to lower costs while protecting the customer base they serve? The answer is a resounding, "Yes."
Read more
Professional CEM Certification
Seminar Series in Asia Pacific
The CEM Professional Certificate Program is designed and delivered by 15 GCCRM International Partners from North America, Europe, Asia Pacific and Greater China. The program has proven success in the market for its international track record, rich content and the complementary expertise offered by different trainers. Since 2006, the program has been held in 5 countries for 11 times, and it will be launched in 3 more new locations in 2008.
CEM Certification Seminars will be offered in:
- Singapore (July 23-24)
- London (Sept 24-25)
- San Francisco (Sept 29-30)
- Sydney (Nov 26-27)
To register or learn more about these seminars, visit GCCRM
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TEC's CRM Evaluation Center Helps You Find the Right CRM Solutions for Your Business
TEC's CRM Evaluation Center enables you to find the best customer relationship management solution based on your business needs. Using TEC's tools helps you select the right CRM solutions for your business.
Learn more
HP Hosts CRM Certification Seminar in Washington, DC
Register today and get CRM Certified in Applied CRM Strategy.
HP is hosting the 2008 CRM Seminar in Applied CRM Strategy on October 7-8, 2008 in Washington, DC. This
Professional CRM Certificate Program is
designed and delivered by the world's leading authorities in
Customer Relationship Management
and endorsed by Rutgers University Center for CRM Research,
Customer Think, the National CRM Association, Customers Forever,
Greater China CRM and CRMA Japan.
Attendees will learn to:
- Create customer driven strategies that improve long-term customer equity and shareholder value
- Identify, acquire, service and grow profitable customers
- Deploy a set of 'best practices' for evaluating and implementing CRM process and technology innovation
- Design and optimize the customer experience that delivers the maximum value for value received
- Create organizational strategies and action plans that enable CRM success.
Each attendee receives a Professional CRM Certificate in Applied CRM Strategy, CRM Certified Logo and one year
membership to the National CRM Association. Register today and save $500 off the regular price. Learn more, go to:
www.bptpartners
Scoring: A Leading Priority for Marketers
by Lisa Cramer
Today, leads flow to Marketing from ever-increasing online sources—email campaigns, the company website, Google AdWords and Google searches, webinars, online advertising, blogs and virtual trade shows—as well as from traditional marketing activities such as print ads, direct mail, trade shows and networking.
The sheer volume of leads, or “suspects,” can be overwhelming. How does Marketing prioritize all these suspects and determine which ones to:
- Send immediately to Sales
- Move to telemarketing for qualification and appointment setting
- Keep and nurture with e-newsletters, surveys and other marketing activities
- Set aside for another day
Spreadsheets and calculators simply will not do. Marketers simply do not have time to crunch numbers as well as craft innovative campaigns with compelling messages and eye-catching images. A robust database and campaign management application helps Marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps.
Read more
Find the Right CRM Solutions for Your Business
myCRMcareer is pleased to announce a partnership with Quinstreet, a premier provider of online marketing solutions. If you are searching for CRM vendor information or solutions, you can access professional information, right here. After completing the form you will receive a call from a Vendor Guru representative to assist you.
Access Now.
Access Vendor Guru Whitepapers
for CRM Professionals
Vendor Guru provides a large selection of whitepapers and research to help CRM professionals in their careers development and businesses.
Learn more
The New Roles Shaping CRM
"New jobs are emerging quickly," says Bruce Culbert, CEO of iSymmetry and Founding Partner of myCRM LLC, a premier CRM talent acquisition, recruiting firm. "You have demand for social media specialists, who have similar qualities to marketers or editors, but they are the folks who do internal blogs or reports on blogs.
There are interaction engineers - someone who engineers multiple touchpoint interaction. I was on a panel the other week and I was introduced to a social tag expert. His job is to do experimentation on social tagging, identifying what perople are interested in by their social tags and enabling the delivery of more contentually appropriate messaging."
Read the full article by Neil Davey, editor of myCustomer.com, at myCustomer.com
Paul's Blog: August 13
The Gartner Magic Quadrant 2008 SFA Is "Interesting" VERY Interesting
by Paul Greenberg
I can't say that I've ever been completely convinced of the ultimate value of any analyst firms' geometric ranking systems, such as Gartner's Magic Quadrants or of Forrester's Waves or any of the lesser prominent hexagons or sine functions except as an interesting indicator as to what Gartner, Forrester or the owner of the particular polygonal 8-ball is thinking about companies in the space that my business life happens to inhabit.
Read More from Paul's Blog
Latin American Certification Seminars Announced for 2008
Customers Forever, a Latin American company devoted to promoting an atmosphere of collaboration between CRM and Marketing Professionals announces "CRM Certification - Latin American Tour 2008" .
Certification Seminars will be offered in:
- Lima, Peru (June 24-25)
- Mexico City, Mexico (July 1-2)
- Cordoba, Argentina (October 27-28)
- Buenos Aires, Argentina (October 30-31)
To register or learn more about these seminars, visit Customers Forever
National CRM Association
CRM Association represents the Customer Relationship Management (CRM) industry and all its constituents. CRM represents what is now becoming an organized body of knowledge and strategy to be reckoned with. The CRM Association aims at representing the industry as not just a purveyor of knowledge and information, but an action-oriented association that will protect and promote the interests of customer relationship management and its institutions and provide the members with the tools that it needs to enrich and improve that customer experience – be it the member’s direct customers or the customers of the members customers.
The CRMA has a host of resources - whitepapers and research documents to help CRM Professionals.
Access the CRMA.
Industry News
2008 CRM Association Conference
Register today for the 2008 CRM Association Conference which will focus on Deepening the Customer Experience. Martha Rogers of 1to1 Magazine will speak along with Paul Greenberg, author of CRM at the Speed of Light and Ginger Conlon, editor-in-chief of 1to1 Media. Over 60 speakers and 200 will attend from across the country.
The Customer Relationship Management Association (CRMA) presents its annual, award-winning conference for CRM practitioners. Last year’s show focused on improving the customer experience in multiple ways, including strategy, process, people and technology. This year’s event is packed with content on how companies are achieving incredible results with broader and deeper customer experience management.
Date: August 26-27, 2008
Location: Villa Christina, Atlanta, Georgia
Click here to learn more and sign-up:
CRM Association
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BetterManagement is pleased to offer this Webcast series, Voice of the Customer. This series explores the Customer Experience, and how best to listen to, learn from, and continuously improve the customer experience.
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