Marketing is vital to the success of both the B2B and the B2C business model. A good service or product won’t sell itself. In today’s saturated and volatile markets, businesses absolutely have to do everything in their power to spread the word about their offers to consumers.
When the channels of communication multiply and the target customer base grows rapidly, marketing efforts can quickly overwhelm even teams that have the most efficient and experienced marketers. This is where automated marketing comes to the rescue. Let’s see what are the 4 powerful advantages automated marketing has to offer.
What is Automated Marketing?
Before we proceed to the advantages, we have to share with you a quick recap of what automated marketing is. Automated marketing consists of numerous processes regulated via a specialized marketing automation tool. These software tools are specifically designed to automate processes such as marketing campaign management, customer segmentation, customer data integration, etc.
Simply put, all the manual work related to marketing efforts is now streamlined and automated through a software platform. With repetitive and boring tasks out of the equation, there is no more room for human error. In addition, this tool can be used to support customer relationship management efforts. If you want to see automated marketing in action, you can do so by clicking here.
Custom Tailored Customer Experience
One of the most powerful advantages automated marketing has to offer is the ability to tend to each customer in a different and specific way. In fact, thanks to all the data gathered through internal and internal sources, a marketing automation platform enables marketers to send unique and personalized messages to each prospect, lead and customer. A message that is based on their previous interaction and history with the organization.
This puts organizations in a unique position to make their customers feel appreciated and cared about. Which inevitably leads to increased sales, customer retention, and loyalty.
Consistency Across All Channels
Marketing is one of the many threads in your branding strategy fabric, one that can significantly contribute to your brand image. In order to achieve this, your marketing efforts have to be consistent. Marketing automation tools are the only ones that can help you achieve this effortlessly. Thanks to process management features, new marketing automation platforms enable businesses to optimize their processes and monitor them to ensure consistency and efficiency.
Time and Money Saving
With a marketing automation platform, your employees won’t have to put in extra hours to see the campaign through, nor will you have to hire an extra hand during the campaign planning and execution period. All of the tasks that have required manual labor in the past can now be handled by smart software and in a matter of seconds.
For instance, you can push hundreds of emails, or Facebook messages at any given time by scheduling an event. For all it cares, it can be in the middle of the night. This makes this software a must-have tool for pushing marketing content in different time zones.
Access to Detailed Reports
Automated marketing efforts are tracked, recorded, and stored for future reference. Marketers can now review KPIs of each marketing campaign and identify the causes of failure and success. This actionable data provides them with valuable insights on how to optimize their future campaigns.
Keep in mind that these are just some of the powerful advantages of leveraging marketing automation. Since this field is really extensive and with many marketing automation applications, we encourage you to continue your research online to identify all of the benefits this practice has to offer.